Raising Capital — A Guide from the School of Hard Knocks
Exploding the myths behind raising money, doing it yourself, and keeping it legal
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A few years ago a business partner and I sat around an elegant boardroom table having against all odds landed a meeting with a top-flight venture capital firm. We were there to persuade the two smartly dressed gentlemen to invest in our latest startup. From memory, it was a small bar chain. The meeting was in full flow when I kicked my partner under the table. He smiled at me and we both asked to be excused from the room for a moment.
‘We can do this ourselves,’ I told my business partner. We had attended numerous meetings up until that point pitching disinterested venture capitalists to invest a few million dollars into our ‘hot’ new startup. We had so far received zero interest.
‘This is like being interviewed for a job at McDonald’s. It is demeaning. I am doing all I can to stop myself leaning over the table and punching these morons in the face!’ I complained.
